The food industry joins efforts to stimulate the floury rice industry
Public Relations Division
On April 27 (Thursday), the Ministry of Agriculture, Food and Rural Affairs (Minister Chung Hwang-keun, MAFRA) held the meeting to discuss how to promote the floury rice industry at aT center (Yangjae-dong, Seoul) with food companies conducting research and development of floury rice products.
The meeting was organized to listen to opinions of food companies researching and developing new products made of floury rice and to create sustainable ecosystem of the floury rice industry. The meeting was joined by 17 food companies participating in research and product development of floury rice.
Minister Chung Hwang-keun said to all participants, "The government is joining efforts to achieve tangible outcomes in expanding the floury rice market home and abroad from stable production to increased consumption." The Minister also mentioned, "Please use floury rice produced in Korea, not imported one to create true K-Food. The government will continuously promote floury rice policies with a strong commitment until the market becomes stabilized."
The food industry agreed to the current imbalance between demand and supply of rice and the situation where Korean agriculture is highly dependent on imports while expressing its willingness to produce new types of floury rice products in the future. To this end, the government reiterated that its continuous interest and investment would be the prerequisite for promoting the floury rice industry. Also, food companies exchanged ideas on how to collaborate on research and development of floury rice products.
In addition, ways to strike a balance between supply and demand of the source ingredients of floury rice were discussed. Some participants agreed that support is needed at the production phase for stable supply of high-quality ingredients tailored to the demand of the food industry, while others said that competitive pricing of the source ingredients should be ensured.
Also, the possibility of expanding the floury rice market was positively reviewed with comments on the trend of the food consumption home and abroad including reasonable consumption based on one's values, emphasis on health, gluten-free products, etc. Based on this, some companies said that they would review not only release of floury rice products in Korea but also introduction of them to overseas markets. Participants reached a consensus that customized products and new markets should be created while maintaining the values of Korean floury rice, in order to explore premium domestic and global markets. In terms of environmental, social and governance management (ESG management), some companies emphasized carbon reduction using domestically sourced ingredients and environmentally friendly flour milling process using less water.
By concluding the meeting, Minister Chung Hwang-keun mentioned, "We will continuously implement policies to promote greater use of floury rice based on the opinions shared today. Going forward, we will carefully listen to the voices on the ground and try to reflect them into policies."